COMMUNICATION IN THE MEDIA INFORMATION SOCIETY
The article performs a analysis of communication. Speech, natural communication, epistemological discourse translate self-referential analysis into a paradigm. The quest for fundaments is transposed into fallacious and improvable statements which are placed in an absurd field. I have already proven the fact that the human mind and thought acts in a binary manner. This idea belongs to the psychology of conformity. Consequently, communication is simplified both culturally and in terms of civilization. Obviously, we have not evolved much culturally or in axiological terms since the Antiquity. The result is today`s society which is ideologically-unethical, morally-unaesthetic, competitively-equal or properly-false etc. basically, a phenomenological analysis of the fundaments of speech is enough to understand the current humanity.