Communication Management in Organizations. A Case of Private Companies in Western Romania
Keywords:
managerial communication, organizati-onal culture, mentalitiesAbstract
Communication is a cultural expression. Behaviour in organizations is the result of social mentalities. Organizational culture is directly proportional to the level of communication. Optimal management strategies take account of institutional communication, social values and collective representations. Strategic communicative methods are needed to support the development of effective managers at all levels of business.References
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