The Quality Performances of the Products – A permanent Preoccupation of the Companies

Authors

  • Olga-Irina Maxim Faculty of Economics “Aurel Vlaicu” University of Arad, Romania

Abstract

A very important element is for one to understand the fact that products satisfy certain consumer needs. Thus, the offering company, knowing consumer exigencies, will orient its activity according to them, the role of the primordial character of the request being essential in the strategic orientation of the company.
Under the conditions of globalisation and the increase of the importance of information for the modern consumer, the people’s exigencies regarding the household appliances will be more and more focused upon the unrestricted access to information, one of the premises of the international society.

References

Maxim, O. (2008). The Study of Electronic Goods and Household Appliances, U.A.V. Publishing House, Arad

Kotler, Ph. (2008). The Management of Marketing, 5th edition, Teora Publishing House, Bucharest

PleÅŸea, D. A. (2001). The Science of Commodities of Electric and Electronic Products, A.S.E. Publishing House, Bucharest

Pleşea, D., A. (2000). House Automation and its Technical, Economic and Social Perspectives, at the Beginning of the 3rd Millennium – PhD Thesis, A.S.E. Bucharest

Stanciu, I., Părăian, E., Schileru, I. (2002). The Science of Commodities – The Quality and Assortment of Non-Food Goods, 3rd edition, revised and improved, Oscar Print Publishing House, Bucharest

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Published

2013-04-26