Market Potential Indicators- a Comparative Analysis of Brazil and India


  • Ehtesham Husain Abbasi Department of Business Administration, Aligarh Muslim University, Malappuram Centre
  • Nazir Ansari Department of Business Administration, Aligarh Muslim University, Malappuram Centre


This article analyzes the relations between the market potential indicators and their subsequent impact on the investment decision factors. After discussing the various elements in the form of index and their various dimensions that distinguish countries capabilities and their potentials, we will analyze how Brazil and India are coping with the requirement of the investment opportunities and how they fared when compared to each other. The last section systematizes a few perspectives regarding the two countries and what policies should be adopted by them to compete with the other developing and developed nations. The various economic reforms can help these two countries to be in the league of front runner among the emerging markets.


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