Knowledge Management Process Capabilities and Competitive Advantage in the Nigerian Food, Beverage and Tobacco Industry
Keywords:
Knowledge management, Process capabilities, Innovation, Market share, Competitive advantage.Abstract
This study examines the effect of knowledge
management process capabilities on the
competitive advantage of the Food, Beverage and
Tobacco (FOBTOB) firms in Nigeria. A survey
research design was employed, with a structured
and self-reporting questionnaire as a tool for data
collection. Stratified sampling technique was used
in the determination of three hundred and sixty
(360) sample respondents, from a population of
1718 management staff of the FOBTOB firms
under study. 234 copies of the questionnaire were
returned and found usable, hence, formed the
actual sample size for this study. Data obtained
were analyzed using tables, frequencies and
percentages for descriptive, while t-test, simple
and multiple regressions and Pearson Product
moment correlation analyses were used as
inferential statistics for testing of hypotheses. The
findings of this study show that knowledge
management process capabilities positively and
significantly affect competitive advantage with R2
= .299; F=24.397; p<0.05 while more effect was
seen from the protection and application
processes. It is recommended that firms should
give more attention to the process of acquiring
and applying knowledge gained in order to
achieve the desired innovation outcome.
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