FINANCING TOP SPORT ACTIVITIES IN CLUBS AND SPORTS ASSOCIATIONS GOVERNED BY PUBLIC LAW

Abstract

The aim of the study is an analysis of the functional components of
public sports organizations - association or sports club - for improving
sports performance funding. Methods: to define and ranking functions
within organizations we have used value analysis. For diversification
of sports organizations we have suggested several possible marketing
strategies applied in our country. Results: obvious lack of sports performance
related services that bring additional revenue sports organizations
under public law in our country. Conclusions: clubs and sports
associations under public law does not generate income to support
sport performance – they are just consuming. Need for a functional
expansion of sport organizations components by diversifying consumer
services to sport.